Account Coordinator

September 2013 – Present

  • Handles all media relations for Aventura Mall, Viceroy Miami, Fortis Institute, and Toll Brothers Home Builders Florida divisions.
  • Strategize ways to gain brand awareness and put make clients recognizable and reputable in the community.
  • Coordinate stylist pulls for magazines with credit to Aventura Mall.
  • Aid with event logistics and media coverage.
  • Analyze social data on client social media platforms.
  • Write articles for and
  • Handle for Aventura Mall (Facebook, Twitter, Instagram, Pinterest) and Fortis Institute’s (Facebook and Twitter) social media.
  • Repositioned Aventura Mall’s social media accounts to fit a luxury clientele.


January 2013 – September 2013

  • Created press releases, media alerts, and pitches for clients.
  • Compiled media lists and monthly client reports outlining ad rates and publicity value using Cision.
  • Generated content for client social media pages including Aventura Mall and Morikami Japanese Museum and Gardens.
  • Repositioned Aventura Mall’s Pinterest account with a luxury focus.
  • Helped strategize events to raise client awareness.
  • Secured press coverage for clients.
  • Assisted with event execution.

Marketing/Copywriting Intern

May 2012 – Present

  • Created content for newsletters, press releases, brand descriptions, ecommerce sites and Wikipedia pages
  • Proofreading and editing content to be published.
  • Developing ideas and assisting with social media outreach, corporate and internal communications, and press releases.
  • Developed Brands-at-a-glance overview for an analysis of Perry Ellis International’s 38 brands on, a website for shareholders outlining the brands.
  • Created product descriptions using SEO feedback to drive eCommerce traffic for C&C California.
  • Developed ad content for Perry Ellis International brands including Roundtree & Yorke and Rafaella.

Build-a-Bear Workshop

Associate Workshop Manager

March 2010 – May 2013

  •  Planned marketing events to promote our store and product.
  • Networked with potential partners.
  • Coached associates to develop their strengths in sales and relationship building.
  • Communicated new ideas and products to associates in order to ensure success in sales and guest service.
  • Accounted for store profitability and employee payroll.
  • Generated a consistent employee recognition program.
  • Increased in-store events and party business.

Sales Associate

January 2007 – March 2010

Pembroke Lakes Mall
  • Responsible for sales, customer accommodations and special events.
  • Nominated for Huggable Heroes program dedicated to youth making a difference in their community.

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